Jeff DyerJeff Dyer is the Horace Beesley Distinguished Professor of Strategy at Brigham Young University's Marriott School and an adjunct professor at the Wharton School, University of Pennsylvania. Dyer is a coauthor of The Innovator's DNA (with Hal Gregerse and Clayton M. Christensen) and The Innovator's Method (with Nathan Furr). He is widely published in Harvard Business Review, Forbes, and other business journals. Read More Read Less