Jeanette Maw McMurtryJeanette Maw McMurtry is a global authority, columnist, and keynote speaker on consumer psychology and emotionally-based marketing strategies. Her forward-thinking ideas and insights inspire executives, and she teaches marketers at all levels o turn high-level concepts into affordable tactics that achieve "unthinkable" ROI. Jeanette has written for various publications, authored Marketing for Dummies, and hosted a radio talk show for Voice America, earning praise for her inspiring and innovative sessions worldwide.
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