Jean J BoddewynJEAN J. BODDEWYN is Professor of Marketing and International Business as well as Coordinator of the International Business Program at Baruch College of the City University of New York. He is the editor of International Studies of Management and Organzation and also serves on the editorial review board of many leading journals. Among his books are Comparison Advertising: A Worldwide Study and Advertising, Self-Regulation, and Outside Participation: A Multinational Comparison (Quorum Books, 1988). Read More Read Less