Jayant SonwalkarJayant Sonwalkar is the Professor of marketing and international business at Devi Ahilya University, Indore (formerly known as the University of Indore). He has served 'Madhya Pradesh Bhoj (Open) University, Bhopal, India' as a Vice-Chancellor. Also,he served various management institutes and industries in different roles, including the 'The University of Indore' (IMS, DDE, and SJMC) and the All India 'Management Association (AIMA, New Delhi). Dr. Sonwalkar earned his Ph.D., MBA, and MA (History) from the 'University of Indore, India' and his MA (Social Work) from Delhi University. Marketing Management, International Marketing, Advertising and Brand Management, Product Policy Management, Human Resource Management, and Business History are his core areas of academic interest. He has made a significant contribution in promoting higher education through the Open and Distance Learning (ODL) mode in central India. He published nearly 85 papers in various journals of national and international repute. Read More Read Less