James Price DillardJames Price Dillard is Liberal Arts Research Professor in Communication Arts & Sciences at The Pennsylvania State University. His research emphasizes theory and empirical analysis of the role of emotion in persuasion. He has receivedthe John E. Hunter Award for Meta-Analysis and is a Fellow in the International Communication Association. His previous books include Seeking Compliance: The Production of Interpersonal Influence Messages and (with Michael Pfau) The Persuasion Handbook: Developments in Theory and Practice, 1st edition. Read More Read Less