James F RichardsonDr. Richardson is founder of Premium Growth Solutions, a strategic planning consultancy for early stage consumer pack-aged goods brands. As a professionally trained cultural anthro-pologist turned business strategist, he has helped over 75 CPG brandswith their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Com-pany, General Mills, Kraft Foods, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel cream-ery, Zaca recovery and others. He also hosts his own podcast-Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator. Read More Read Less