Jairam N Menon"Jairam N. Menon is a communications consultant. He began his professional career as a sub-editorwith The Free Press Journal before joining the advertising and PR department of a leading engineering and construction company. He is a writer whose verstility straddles journalism, advertising and corporate communications. The seeds for this book were sown in a column he used to write for the in-house magazine of a leading engineering and construction company, which also proved to be the reader's favourite section.He has lived in Mumbai since the time it was known as Bombay and calls the madding city theonly home he knows." Read More Read Less