Jae Kyu LeeJae Kyu Lee is a Professor of Management Information Systems in the College of Business at Korea Advanced Institute of Science and Technology in Seoul. He received his Ph.D. from the Wharton School, University of Pennsylvania (1985). He is a fellow o Association of Information Systems. He served as the co-chair of ICIS 2011 Doctoral Consortium in Shanghai, and co-chair of the Pacific Asia Conference on Information Systems and the International Conference on Electronic Commerce. He was editor-in-chief of the journal, Electronic Commerce Research and Applications (Elsevier) and serves as associate editor of many international journals. He authored and edited 11 books in the area of Electronic Commerce, Information System, and Intelligent Systems, published more than 100 international journal papers and conference proceedings, and presented many keynote speeches at major international conferences and workshops. Read More Read Less