Jackie McAskillJackie is a product strategy leader and champion for start-ups and industry innovation in the beverage and controlled substance markets. Shebrings more than twenty years of industry-relevant experience to her businesses and clients. Jackie is co-founer of Sheesh Sodas. Prior to co-founding Sheesh, Jackie was the category director at Hexo Corporation (one of Canada's largest licensed producers at the time and which is now owned by Tilray), where she oversaw edibles, dried flower, and pre-rolls. Her introduction of nearly 100 products into the market took her categories from fifth to first place market share in under a year. Jackie spent more than eleven years as a buyer for one of the world's largestalcoholic beverage purchasers, the Liquor Control Board of Ontario (LCBO), where she launched many iconic brands into the Canadian retail space. In 2016, Jackie founded her own consulting company, BevPro Canada, Inc., successfully supporting new businesses launched into a congested alcoholic beverage retail landscape. She also served as VP of LCBO relations for the Ontario Craft Distillers Association, taught in the post-graduate Advanced Business Management Alcoholic Beverages program at Centennial College in Toronto, and spent a summer teaching in Denmark at Aarhus University. In 2015, she was awarded the coveted Drinks Ontario Industry Partnership Award, granted to individualswith outstanding contribution to the industry. Jackie holds a bachelor's from Brock University in St. Catharines, and has completed executive development work at Wharton University of Pennsylvania Executive Education, Richard Ivey School of Business, and York University's Schulich School of Business, along with numerous beverage industry-specific courses. Read More Read Less