Jackie HubaJackie Huba is the author of three books, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She's worked with top brands such as Whirlpool, Disney, American Express, and Discovery Communications to help them create more loyalty n their customer base. Huba is a Forbes.com contributor, and her work has frequently been featured in the Wall Street Journal, the New York Times, and Businessweek. Read More Read Less