J Alison BryantDr. J. Alison Bryant (Alison@PlayScienceLab.com) is Founder and President of PlayScience, a research, consulting, and innovation firm on a mission to break down the walls between industry innovators, academics, and consumers. Alison has spent her adut life moving seamlessly between the academic and industry worlds (and usually sitting in both concurrently). She spent several years as Senior Research Director of Digital Research and Brand & Consumer Insights for the Nickelodeon/MTV Networks Kids & Family Group; and was Chief Strategy Officer for Smarty Pants, a research and consulting firm focused on kids and families. She was also an assistant professor of communication at Indiana University. She has published and presented extensively on media, kids and families, including two edited books - The Children's Television Community and Television and the American Family (2nd Ed) - and is associate editor for the Journal of Children & Media. She is currently working on her fourth book, The Generation C Handbook: 101 Challenges for Change, a guide book for how young people can help create change. Read More Read Less