Inass AliAssociate Professor, Dr. Inass Salamah Ali is Dean of the School of Business and Law (SBL) at Dar Al-Hekma University in Jeddah, Saudi Arabia. Her academic journey began with earning a doctorate in management from the University of Stirling in the U.., where her research was focused on refining Customer Relationship Management. Prior to this, she obtained a Master's degree in Software Engineering/Computer Science from Colorado Technical University, USA, following her undergraduate studies in Mathematics at the Women's College of Education in Jeddah, Saudi Arabia. Joining the faculty of Dar Al-Hekma University in 2008 as an assistant professor in the Management Information Systems Program within the School of Business, Dr. Ali steadily advanced her teaching and leadership skills. In 2010, she was appointment as the Program Director for the Management Information Systems (MIS) program, marking the beginning of her contributions to the university's academic development. She had managerial roles as director of the scientific research center and director of the quality assurance and strategic planning department in Dar Al-Hekma University. In 2014, Dr. Ali was entrusted with the role of heading the Hekma School of Business & Law, a testament to her leadership skills and commitment to excellence. In this capacity, she oversees diverse academic programs both undergraduate and graduate levels. Complementing her academic responsibilities, Dr. Ali is an active participant in international and national conferences, seminars, and workshops, where she continues to enrich her research and development. Read More Read Less