Ilkka A. RonkainenIlkka A. Ronkainen is Professor Emeritus of Marketing and International Business at the McDonough School of Business at Georgetown University, where he served as associate director (1981–86) and chairman (1986–87) of the National Center for Export-Imort Studies and director of the Hong Kong Program. He holds a PhD and a master's degree from the University of South Carolina and an M.S. (economics) from the Helsinki School of Economics. He was visiting professor and docent of international marketing at the Aalto University School of Business (HSE). He serves on the review boards of the Journal of Business Research, International Marketing Review, and Journal of Travel Research and has reviewed for the Journal of International Marketing and the Journal of International Business Studies. Read More Read Less