Iikka Ronkainen

Iikka RonkainenIlkka A. Ronkainen has served on the Georgetown faculty for the past 28 years teaching in the areas of international business and marketing. In addition, he is the founder and director of the MSB's summer program in Hong Kong. He is co-author of multple texts, two of which, International Business and International Marketing, are among the leading ones used in schools in the Americas, Asia, and Europe. In 1995, his co-authored text, The Global Marketing Imperative, was a winner of the Choice award given to the best research books of the year. He has received the undergraduate teaching and research awards twice, and in 2001 and 2008, the International Executive MBA program at Georgetown recognized him as the Outstanding Professor of the Year. Read More Read Less

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Emerging Trends, Threats And Opportunities In International Marketing
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Marketing Internacional, 7a. Ed.NR
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Binding:
Paperback
Release:
15 Apr 2004
Language:
Spanish
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