HOWARD YUHoward Yu is a professor of strategic management and innovation at the prestigious IMD Business School in Switzerland, as well as the director of IMD's signature program, the Advanced Strategic Management executive education course. He also deelops customized training programs for large companies, and his clients include Mars, Maersk, Proctor & Gamble, Nestle, Sanofi, Novartis, and Lego, among many others. He writes regularly for Forbes, Fortune, Harvard Business Review, Sloan Management Review, and the South China Morning Post. Read More Read Less