Hester Van Herk

Hester Van HerkHester van Herk is professor of Cross-Cultural Marketing Research at Vrije Universiteit, Amsterdam. Her recent research focuses on antecedents and consequences of personal and cultural values on consumer behaviour in developed and emerging markets an on research methodology providing insight into differences and similarities between survey responses from different nations and cultural groups. About these subjects she has published in journals such as Journal of Marketing Research, Journal of Cross-Cultural Psychology, Journal of International Marketing, European Journal of Marketing, Organizations and Markets in Emerging Economies, and Multivariate Behavioral Research. Read More Read Less

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Cross Cultural Issues in Consumer Science and Consumer Psychology37 %
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Cross Cultural Issues in Consumer Science and Consumer Psychology37 %
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Multivariate Scaling Methods and the Reconstruction of Social Spaces33 % NR
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International and Cross-Cultural Business Research3 % NR
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11 Jul 2017
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International and Cross-Cultural Business ResearchNR
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