Herbert RotfeldHERBERT JACK ROTFELD is Professor of Marketing at Auburn University, Auburn, Alabama./e Noted for iconoclastic research and his challenges to conventional wisdom and commonly held presumptions about business practices and theories, Dr. Rotfeld is a 200 recipient of the American Academy of Advertising's Outstanding Contribution to Advertising award. He lectures widely around the world, has been a faculty visitor at universities in the United States, Australia, and New Zealand, and is a respected scholar of advertising regulation and self-regulation. He is currently the editor of the Journal of Comsumer Affairs and a section editor for the Journal of Consumer Marketing. Read More Read Less