Guy ReddenGuy Redden is Associate Professor in the Department of Gender and Cultural Studies at the University of Sydney. His research in the field of cultural economy centres upon the diffusion of contemporary economic rationalities through media, popular culure and institutions. A central theme of his work is how patterns of commodification and marketization interact with cultural change and social reform, especially with regard to the broad formative context of 'neoliberalism'. He has co-edited two books and authored or co-authored over forty articles, most recently in Television and New Media and Critical Sociology.