Guido TironeGuido Tirone is an experienced executive with a deep focus on the digital and retail world. His background working in advanced analytics is characterized by his work experience, academic research and teaching. Currently, Guido is the Sr Directr of OmniChannel at Neiman Marcus where he leads all aspects of analytics and experimentation for Neiman Marcus Stores & Digital Ecosystem, including data mining and machine learning. He manages the high performing and visible analytics team, responsible for delivering insightful analysis and actionable recommendations across the entire organization. He is also chartered to enhance the omni customer experience and drive proven incremental revenue toward company goals.
In addition, Guido is a Senior Lecturer for the University of Texas at Dallas, where he develops and teaches graduate courses on Marketing Analytics and Insights within the Marketing Department and acts as a liaison and leading expert between the faculty and the corporate world. He is also Fellow at SDA Bocconi School of Management where he teaches Advanced Analytics in the Executive Master in Luxury Management (EMiLUX). Read More Read Less