Glenn RifkinGlenn Rifkin has been a contributing writer for the New York Times for nearly 30 years and has written for dozens of publications, including the Wall Street Journal, Harvard Business Review, Boston Globe, and Strtegy & Business. In the 1980s, Rifkin was a senior editor at Computerworld, IDG's leading publication, where he got a firsthand introduction to Patrick McGovern's remarkable leadership capabilities. Rifkin has consulted with a variety of companies, such as Boston Consulting Group, Korn Ferry International, Mercer Consulting, WPP, HCL Technologies, and PriceWaterhouseCoopers. He has also worked with Harvard Business School on editorial projects. He is the coauthor of Radical Marketing, The Ultimate Entrepreneur, and The CEO and the Monk.


Visit idg.com and mcgovern.mit.edu


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