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Glen L Urban

Glen L UrbanGlen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.

153 results found
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1.
From Little's Law to Marketing Science
From Little's Law to Marketing Science
By: Glen L. Urban, John R. Hauser
Publisher: MIT Press Ltd
No Review Yet
₹2,717
Binding:
Hardback
Release:
15 Jan 2016
Language:
English
Available
Ships within 4-6 Days Explain..
2.
Pre-test-market Models11 % NR
Pre-test-market Models
By: Glen L Urban, Gerald M Katz
Publisher: Hutson Street Press
No Review Yet
₹1,347
₹1,199
Binding:
Paperback
Release:
22 May 2025
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
3.
Pre-test-market Models2 % NR
Pre-test-market Models
By: Glen L Urban, Gerald M Katz
Publisher: Hutson Street Press
No Review Yet
₹2,439
₹2,390
Binding:
Hardback
Release:
22 May 2025
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
4.
Direct Assessment of Consumer Utility Functions12 % NR
Direct Assessment of Consumer Utility Functions
By: Glen L Urban, JOHN R HAUSER
Publisher: Legare Street Press
No Review Yet
₹2,946
₹2,592
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
5.
Introduction to Management Science and Marketing12 % NR
Introduction to Management Science and Marketing
By: Glen L Urban, David Bruce Montgomery
Publisher: Legare Street Press
No Review Yet
₹2,946
₹2,592
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
6.
Direct Assessment of Consumer Utility Functions11 % NR
Direct Assessment of Consumer Utility Functions
By: Glen L Urban, JOHN R HAUSER
Publisher: Legare Street Press
No Review Yet
₹1,470
₹1,308
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
7.
Introduction to Management Science and Marketing11 % NR
Introduction to Management Science and Marketing
By: Glen L Urban, David Bruce Montgomery
Publisher: Legare Street Press
No Review Yet
₹1,470
₹1,308
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
8.
Market Share Rewards to Pioneering Brands2 % NR
Market Share Rewards to Pioneering Brands
By: Glen L Urban, Theresa Carter
Publisher: Legare Street Press
No Review Yet
₹2,439
₹2,390
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
9.
Market Share Rewards to Pioneering Brands11 % NR
Market Share Rewards to Pioneering Brands
By: Glen L Urban, Theresa Carter
Publisher: Legare Street Press
No Review Yet
₹1,347
₹1,199
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
10.
Marketing Entry Strategy Formulation2 % POD/NR
Marketing Entry Strategy Formulation
By: Glen L Urban, Sloan School of Management, Philip L Johnson
Publisher: Palala Press
No Review Yet
₹2,711
₹2,657
Binding:
Hardback
Release:
10 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
11.
A Model for Strategic Planning of Family Planning Programs2 % POD/NR
A Model for Strategic Planning of Family Planning Programs
By: Glen L Urban
Publisher: Palala Press
No Review Yet
₹2,711
₹2,657
Binding:
Hardback
Release:
11 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
12.
Personal Selling Decisions2 % POD/NR
Personal Selling Decisions
By: Glen L Urban, David Bruce Montgomery
Publisher: Sagwan Press
No Review Yet
₹1,625
₹1,593
Binding:
Paperback
Release:
08 Feb 2018
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Pricing Decisions3 % POD/NR
Pricing Decisions
By: Glen L Urban, David Bruce Montgomery
Publisher: Sagwan Press
No Review Yet
₹1,444
₹1,401
Binding:
Paperback
Release:
08 Feb 2018
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
A Strategic Planning Model for the Management of a Family Planning System2 % NR
A Strategic Planning Model for the Management of a Family Planning System
By: Glen L Urban
Publisher: Sagwan Press
No Review Yet
₹1,896
₹1,858
Binding:
Paperback
Release:
08 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
15.
Price and Non-price Determination in the Multiproduct Firm3 % POD/NR
Price and Non-price Determination in the Multiproduct Firm
By: Glen L Urban
Publisher: Sagwan Press
No Review Yet
₹2,711
₹2,630
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
16.
Sprinter2 % POD/NR
Sprinter
By: Glen L Urban
Publisher: Palala Press
No Review Yet
₹1,625
₹1,593
Binding:
Paperback
Release:
03 Mar 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Product interdependency in new product decisions...NR
Product interdependency in new product decisions...
By: Glen L Urban
Publisher: HardPress Ltd
No Review Yet
₹1,064
Binding:
Paperback
Release:
14 Dec 2013
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
18.
SPRINTER: a tool for new product decision making...NR
SPRINTER: a tool for new product decision making...
By: Glen L Urban
Publisher: HardPress Ltd
No Review Yet
₹1,183
Binding:
Paperback
Release:
14 Dec 2013
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
19.
Pricing Decisions2 % POD/NR
Pricing Decisions
By: Glen L Urban, David Bruce Montgomery
Publisher: Sagwan Press
No Review Yet
₹2,711
₹2,657
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
20.
Personal Selling DecisionsPOD/NR
Personal Selling Decisions
By: Glen L Urban, David Bruce Montgomery
Publisher: Sagwan Press
No Review Yet
₹2,801
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
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