Gisela GonçalvesGisela Gonçalves has a master's Degree and a PhD in Communication Sciences, and she is Professor and Head of the Department of Communication and Arts of the University of Beira Interior (UBI, Covilhã, Portugal). She develops her research activity at abCom.IFP - a Communication, Philosophy and Humanities research centre. In 2014 she was elected vice-chair of the Organizational and Strategic Communication section of ECREA. Her current research interests are Public Relations Theories, Communication Ethics and Government Communication. Her work has been published in a wide range of public relations and communication management journals and in various edited collections. She authored the books Introduction to the theory of public relations (2010); The Dialogue Imperative (2012) and Public Relations Ethics (2013). Read More Read Less