Gerald E HillsGERALD E. HILLS is the Denton Thorne Chairholder in Entrepreneurship and Professor of Marketing at the University of Illinois at Chicago. He has authored and edited ten books and more than 70 articles in the Journal of Marketing, Journal ofBusiness Venturing, Business Horizons, International Journal of Small Business, Journal of Technological and Social Change, and the Journal of Small Business Management. As Vice-President, he heads the professors' division of the American Marketing Association and has also served as President of the U.S. Association for Small Business and Entrepreneurship and the International Council for Small Business. Read More Read Less