George RossolatosGeorge Rossolatos (MSc, MBA, PhD) is an academic researcher, marketing practitioner, and editor of the 'International Journal of Marketing Semiotics & Discourse Studies' (Department of English, Kassel University, Germany). Major publications include Interdiscursive Readings in Cultural Consumer Research' (2018), 'Handbook of Brand Semiotics' (2015; editor and co-author), 'Semiotics of Popular Culture' (2015), 'Brand Equity Planning with Structuralist Rhetorical Semiotics' (2014), '//rhetor.dixit//: Understanding ad texts' rhetorical structure for differential figurative advantage' (2013), 'Applying Structuralist Semiotics to Brand Image Research' (2012), 'Interactive Advertising: Dynamic Communication in the Information Age' (2002; editor and co-author), plus numerous articles in trade and academic journals. His research interests focus on cultural consumer research/popular culture, branding/advertising, and digital marketing. Read More Read Less