Geoff ThatcherGeoff Thatcher's work as a creative leader has taken him from Maracanā Stadium and the opening ceremonies of the Rio 2007 Pan American Games to the grand opening of Warner Bros. World Abu Dhabi. He is a student of the themed entertainment industy who got his start as a train engineer and stuntman. He is a writer and teacher who once facilitated a leadership workshop at The CIA University (yes, that CIA). After a long career creating brand experiences, visitor centers, museums, theme parks and live events, he launched his own experience design firm, Creative Principals, in 2017. Read More Read Less