Gemma ButlerGemma Butler is the Marketing Director at the Chartered Institute of Marketing. She previously wokred across product management, category marketing and buying at corporations such as Xerox and Sony. She writes a quarterly column in the CIM magazine ad has also spoken at events such as the CIM Annual Digital Summit, and the House of Commons debating group. More recently, se was on the panel for a Digital Transformation Programme at the Imperial College Business School Read More Read Less