Geetika JainGeetika Jain is a faculty of Information Technology and Marketing in the Faculty of Management Studies at Amity University, India. She completed his PhD in Management from Dr APJ Abdul Kalam Technical University, Lucknow. She has earned her MBA from BS, Hyderabad and BTech from Kurukshetra University, Kurukshetra. She has qualified UGC-NET. She has published research papers in high repute journal indexed in Scopus and ABDC journals. Her research interest includes marketing analytics, blockchain technology, big data analytics and structural equation modelling application in developing sustainable solutions for various industries. Read More Read Less