Gary Warnaby

Gary WarnabyGary Warnaby is a senior lecturer in marketing at the University of Liverpool Management School in the UK. Drawing on a variety of academic disciplines, including social and cultural geography, architecture, sociology and public administration - as wll as more traditional management sub-disciplines - his research interests include the marketing of places (in particular the marketing of towns and cities as retail destinations, the marketing and management of the urban experience, and the representation of places in marketing communications activities), town-centre management, and retailing more generally. Results of this research have been published in academic journals including Environment and Planning A, Journal of Marketing Management, European Journal of Marketing, Cities, Local Economy, Area, Marketing Theory and the International Review of Retail, Distribution and Consumer Research, as well as a variety of professional and trade publications. He as a co-author of the recently-published Relationship Marketing: A Consumer Experience Perspective Read More Read Less

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1.
A Research Agenda for Place Branding29 %
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A Research Agenda for Place Branding31 %
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27 Apr 2021
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Service and Service Systems
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03 Dec 2013
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Pop-Up Retailing37 %
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Designing with Smell41 %
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08 Oct 2017
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6.
Rethinking Place Branding37 %
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10 Sep 2016
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Rethinking Place Branding37 %
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14 Jan 2015
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8.
Perspectives on Public Relations Research33 %
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07 Jun 2003
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9.
Place Marketing and Temporality2 % NR
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26 Jun 2024
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10.
Relationship Marketing22 % NR
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20 May 2010
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11.
Relationship Marketing21 % NR
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20 May 2010
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Designing with Smell6 % NR
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03 Oct 2017
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