Fritz KroegerDr. Fritz Kröger is partner and head of A.T. Kearney's European strategy practice. He is the author of eight books on restructuring, growth strategy, and merger integration, including Winning the Merger Endgame (McGraw-Hill, 2002). D. Andrej Vizjak is partner and managing director of A.T. Kearney's Eastern European operations. His consulting work has focused on M&A growth, consolidation, and innovation. Mike Moriarty is partner and head of A.T. Kearney's North American consumer industries and retail practice. He has written extensively on global competitiveness, consumer trends and new markets. Read More Read Less