Fiona McPhersonFiona McPherson has a PhD in cognitive psychology, from the internationally-regarded Psychology Department at the University of Otago. She has spent the decades since that achievement following the research into how the human brain thinks and learns nd remembers, and communicating that knowledge and its practical implications to a lay audience. She has done this through her long-running and extensive websites (memory-key.com and mempowered.com), and her books. Her guiding principle is that people are more likely to use effective strategies if they understand how and why they work, and know precisely when and when not to use them. Read More Read Less