Farhad MkFarhad MK, a graduate of Bangalore University in Computer Applications, brings 15 years of marketing and sales experience to his writing. His expertise in artificial intelligence and business analytics underscores the book's focus on leveraging thesetools for in-depth marketing insights. The book has garnered praise for being straightforward, informative, and an essential read for marketing professionals, as evidenced by the positive feedback from verified purchasers. Readers have appreciated its engaging content, practical examples, and insightful discussions on contemporary marketing strategies, including references to pop culture and current marketing successes and challenges. Read More Read Less