Evert Gummesson

Evert GummessonEvert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow nd Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world. Read More Read Less

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Improving the Evaluation of Scholarly Work37 %
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Improving the Evaluation of Scholarly Work37 %
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Total Relationship Marketing47 %
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Case Theory in Business and Management24 % NR
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Case Theory in Business and Management23 % NR
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Improving the Evaluation of Scholarly Work3 % NR
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Total Relationship Marketing9 % NR
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