Everold ReidEverold Reid is a veteran sales professional who continues to redefine what it takes to achieve sales mastery in the competitive world of automotive, advertising and marketing sales. As a passionate and award-winning salesperson, he has remained at te top of his game for more than two-and-a-half decades by applying proven sales methods and strategies, many of which were self taught. In 1989, Everold took a summer job selling cars to earn extra money to put himself through college. He recognized early on that he possessed a gift for selling, and his summer job soon evolved into a full-time career in automotive sales. He hasn't looked back. From his earliest days in sales to the present, Everold has constantly challenged himself to expand his knowledge about his chosen profession. He regularly studies the world's top sales professionals to continuously learn from the best. Everold applies the Kaizen philosophy of continuous improvement to all of his sales, advertising and marketing activities. In addition to sales strategies and techniques, Everold possesses extensive marketing expertise in the retail automotive and advertising industry. For several years, Everold partnered in and managed a marketing company with clients across North America and the Caribbean. He has initiated unique and strategic marketing partnerships with major companies such as Aeroplan and worked with celebrities and local non-profit groups, including the Michael Pinball Clemons Foundation and Kerr St. Mission in Oakville, Ontario. He has devised print, radio and TV campaigns and utilized the latest digital tools to give the dealerships he represents an edge. His advice and insights on automotive selling, advertising and marketing are sought after by some of the world's top automotive brands, including Toyota and Lexus. More recently, Everold has broadened his career path to include business coaching, mentoring and speaking engagements. Whether it's a sales team that needs to reset its strategic goals and objectives or a corporation in search of high-powered motivational messages to share with its sales teams, Everold is available as a business coach or a mentor. He is also available for speaking engagements at your place of business, whether it's a Fortune 500 company, an automotive dealership (or group), a government agency or an educational institution. Read More Read Less