Even Johan LansengEven J. Lanseng is an associate professor at BI, Norwegian Business School. He holds a doctoral degree from Norwegian University of Life Sciences. He has published several articles in academic journals such as the European Journal of Marketing, Journl of Service Management, Journal of Brand Management, and Food Quality and Preference. His research primarily focuses on consumer research, branding, and marketing communication. He teaches marketing management, marketing communication and marketing analytics. Read More Read Less