Erin GianniniErin Giannini is an independent scholar whose research has focused on new technology and product placement and their effect on narratives. Currently the TV editor for PopMatters, she has written on religion, socioeconomics and corporate culture in woks such as Supernatural, Dollhouse, Heroes, The Cabin in the Woods, and Mystery Science Theater 3000. She lives in Albuquerque, New Mexico. Read More Read Less