Eric LayerEric Layer has spent his entire life around funeral service. His parents were married in the chapel of the mortuary where they both worked, and his childhood was marked by firsthand experience with the funeral homes and cemetery where his family buil their careers. Today, he leads the death care division at McKee Wallwork + Co., an internationally recognized marketing advisory firm that specializes in generating momentum for stalled, stuck, and stale industries and brands. There, he has consulted for a number of globally recognized funeral brands and has played an integral role in their campaigns, products, and research efforts. Eric lives in Albuquerque, New Mexico, with his wife and two sons. Read More Read Less