Elvira Pacheco VieiraElvira Vieira is a PhD in Applied Economics, University of Santiago de Compostela. Professor, member of the Scientific Council at Institute of Marketing Management between 2007-2009 and Invited Professor at Minho University between 2009-2012. Professr at Polytechnic Institute of Viana do Castelo and Coordinating Professor at ISAG - European Business School since 2009. General Director at ISAG - European Business School since 2012, researcher in UNIAG, scientific coordinator of NIDISAG Research Center (between 2014 - 2021) and of Center in Business Sciences and Tourism (CICET - FCVC) since 2021. Author of several publications (papers and book chapters) indexed to the main bibliographic databases. Editor and one of the founding members of the European Journal of Applied Business and Management (EJABM). 2009 1st prize winner for research of the “Catedra da Euroregión Galicia – Norte of Portugal” and President of the European Grouping of Territorial Cooperation Galicia – North of Portugal, from 2010-2012. Read More Read Less