Eleanor BlayneySelected in 2015 as a Woman to Watch by InvestmentNews, Eleanor Blayney, is nationally recognized as a pioneer for shaping the practice and ethical standards of the financial planning profession. Throughout her career, Eleanor's particular fous was on the financial planning needs of women, and her 2010 book Women's Worth: Finding Your Financial Confidence was written to address the money concerns of working women and their families. Read More Read Less