Editors Of GoopGoop, led by Gwyneth Paltrow, is made up of a collective of editors who collaborate with a varied group of experts to curate an open-minded, curious approach to health-centric living. Launched in the fall of 2008, out of Paltrow's kitchen, GOO has grown from a weekly e-mail newsletter into a modern lifestyle brand and an indispensable resource for the very best, unbiased experiences, recipes, products, and advice. Read More Read Less