Edie AdamsEdie Adams is the Principal User Experience Manager for the Mac Business Unit (MacBU) at Microsoft Corporation. Prior to joining MacBU, she was developing an understanding of the premium mobile consumer market for the Platform and Core Innovation tea in Windows COSD. Edie is trained in occupational ergonomics, product design and design research. She is a CPE (Certified Professional Ergonomist), and holds a M.E.Des. in Industrial Design and a B.Sc. in Psychology from the University of Calgary, where she has been an Adjunct Professor in the Faculty of Environmental Design. To begin her career at Microsoft, Edie led a team in the research of physical, cognitive and emotional interactions of people and products for Microsoft Hardware and Strategic Business Divisions. Her innovations have been recognized with over 50 US patents. She has held numerous research and design manager positions in Windows, including Windows Mobile and Tailored Products, the Windows Hardware Innovation Group, and the Windows Hardware and Emerging Markets Group. Read More Read Less