Dominic Medway

Dominic MedwayProfessor Dominic Medway is Professor of Marketing and Deputy Pro-Vice-Chancellor at Manchester Metropolitan University, UK. He is an international authority on place marketing and management and his original work in this area began in the mid-1990s hen he was part of a team of academics looking at the emergent topic of town centre management within the UK. His work has since continued to examine the complex interactions between places, spaces, and those who produce, manage and consume them, reflecting his academic background in geography. Recently completed studies have addressed issues such as stakeholder interaction in urban place partnerships, how litter affects people's perceptions of space and crime, and the potential role of smell in the marketing of places.

Dominic is the Academic Editor of the Journal of Place Management and Development, ranked 9th out of 122 Urban Studies journals in Scopus in 2016. His own work can be followed in a number of leading academic journals, including: Environment and Planning A, European Journal of Marketing, Journal of Environmental Psychology, Cities, Industrial Marketing Management, Journal of Business Research, Marketing Theory and Tourism Management. Read More Read Less

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A Research Agenda for Place Branding31 %
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A Research Agenda for Place Branding33 %
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Designing with Smell47 %
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Stadia Naming Rights in Sport8 % NR
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Stadia Naming Rights in Sport8 % NR
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Designing with Smell5 % NR
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