David MenivalDavid Menival is an economics professor at Neoma Business School, France. He obtained a PhD in economics in 2008 from the University of Reims. Dr. Menival focuses both professionally and academically on champagne. He is a consultant on the economicalcontext of champagne and writes articles for the Champagne Viticole review. His academic research is mainly focused on the quality signals and value creation of wines, the creation and/or improvement of reputation, generational habits, and the impact of wine tourism on the future sales of wine. His current publications look at the role and the evolution of territorial brands in wine industry. Read More Read Less