David MeikleDavid Meikle is a respected business and marketing consultant and an accomplished author. He is recognised as a prominent thinker in the fields of advertising and marketing operations worldwide. David's first book, How to Buy a Gorilla, provided the irst comprehensive model to reconcile the confilicts between marketing, procurement, and advertising agences and has received widespread critical acclaim.David founded his consultancy in 2009, delivering marketing transforation, pitch management, process design, and relationship management. Prior to that, he held seniour positions at Grey Advertising, Ogilvy & Mather in London, and was Head of Country for Ogilvy Russia. In 2017, David rebranded his business The HTBAG Company after his first book.David lives in Oxfordshire withi his wife Olga, his son Daniel, two whippets, Molly and Pip, and a couple of chickens. Read More Read Less