David MachinDavid Machin is Professor of Linguistics at the Institute of Corpus and Applications, Shanghai International Studies University. He publishes in a range of academic fields applying multimodal critical discourse analysis to provide unique insights. Hi books include Introduction to Multimodal Analysis (2020), Doing Visual Analysis (2018), Visual Journalism (2015) and The Language of War Monuments 2013). He is coeditor of the journal Social Semiotics, which publishes researching which uses multimodal critical discourse analysis and is on the editorial board of a range of leading journals in the field. Read More Read Less