David Aaker

David AakerDavid A. Aaker is Vice-Chairman of Prophet, a branding, marketing, and innovation consultancy, and has published more that one hundred articles and fourteen books, including Brand Portfolio Strategy, Brand Leadership, Strategic Marketing Management (th edition), Building Strong Brands, Managing Brand Equity, and From Fargo to the World of Brands. He lives in Orinda, California. Read More Read Less

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1.
Building Strong Brands40 %
4.0 (6)
₹699
₹419
Binding:
Paperback
Release:
29 Apr 2010
Language:
English
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3.
Building Strong Brands24 % NR
Publisher: Free Press
No Review Yet
₹2,975
₹2,261
Binding:
Hardback
Release:
12 Dec 1995
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
4.
Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires22 %
Publisher: Penguin Portfolio
4.3 (6)
₹699
₹545
Binding:
Hardcover
Release:
16 Jun 2018
Language:
English
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5.
Brand Leadership39 %
3.8 (5)
₹599
₹365
Binding:
Paperback
Release:
01 Oct 2009
Language:
English
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6.
The Future of Purpose - Driven Branding: Signature Programs that Impact & Inspire Both Business and Society25 %
Publisher: Wiley
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₹859
₹644
Binding:
Paperback
Release:
22 Jun 2023
Language:
English
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7.
Managing Brand EquityNR
Publisher: Free Press
4.7 (6)
₹3,346
Binding:
Hardback
Release:
09 Sep 1991
Language:
English
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8.
Creating Signature Stories24 %
4.0 (7)
₹399
₹303
Binding:
Paperback
Release:
01 May 2022
Language:
English
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9.
Strategic Market Management, 11ed (An Indian Adaptation)26 %
Publisher: Wiley
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₹889
₹658
Binding:
Paperback
Release:
01 Oct 2021
Language:
English
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11.
Future of Purpose-Driven Branding25 % NR
4.0 (3)
₹1,526
₹1,145
Binding:
Paperback
Release:
04 Oct 2022
Language:
English
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12.
Creating Signature Stories42 %
4.7 (6)
₹1,459
₹846
Binding:
Paperback
Release:
06 Mar 2018
Language:
English
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13.
Marketing Research, 11ed, ISV26 %
Publisher: Wiley
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₹999
₹739
Binding:
Paperback
Release:
26 July 2016
Language:
English
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14.
Building the Brand Driven Business53 %
Publisher: Jossey-Bass
5.0 (2)
₹2,600
₹1,222
Binding:
Hardback
Release:
02 Oct 2002
Language:
English
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15.
Brand Portfolio Strategy25 % NR
Publisher: Free Press
2.3 (3)
₹2,550
₹1,913
Binding:
Paperback
Release:
24 Mar 2020
Language:
English
International Edition
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16.
Winning Through Platforms37 %
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17.
Strategic Market Management33 %
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18.
Strategisches Markt-Management37 %
Publisher: Gabler Verlag
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₹4,934
₹3,108
Binding:
Paperback
Release:
20 Nov 2013
Language:
German
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19.
Marken Erfolgreich Gestalten37 %
Publisher: Springer Gabler
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₹4,037
₹2,543
Binding:
SA
Release:
12 Sep 2015
Language:
German
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20.
Aaker on Branding42 %
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₹1,459
₹846
Binding:
Paperback
Release:
15 Jul 2014
Language:
English
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