Danielle SadyBusiness Consultant and former Founder & Managing Director of Everyday Lingerie Co, Shisha Works.With a career of more than 20 years working for several of Australia's largest wholesale, retail, and franchisee businesses across a large variety of indstries. Danielle gained valuable experience in sales, operations, marketing, product management, product development, brand building, strategic planning and team building which gave her the experience and passion for business start-up and in turn saw her launch 2 start-ups within a few years in very different categories and now has written her first book taking readers through the key areas of start-up businesses and all the questions they need to know the answers to, but didn't know they need to ask.Danielle created and launched Shisha Works in October 2017 with a mission to bring modern and innovative products from around the globe to the ANZ market. (www.shishaworks.com.au). Since its launch they have navigated the industry and all the changes that a global pandemic brought including seeing most of their wholesale clients closed for almost 18 months and pivoted the business to build their online presence and keep standing out from the crowd.Everyday Lingerie Co (ELC) was an idea that started in 2012 but did not launch until August 2019 which designs, making, and sells Australian Made bamboo underwear styles that offer everyday women comfortable, supportive, and breathable underwear they could wear day or night. ELC was built with a mission to create a community that loves the skin they are in and is a 100% Photoshop free brand which showcases models in all sizes. (www.everydaylingerieco.com) Read More Read Less