Dana KayeDana Kaye is a veteran publicist, social media pro, and brand manager. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she oaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, an online resource aimed at helping individuals become more memorable and get the career trajectory they want. Visit BrandingOutsideTheBox.com for more articles and resources. Read More Read Less