Cong LiCong Li is an Associate Professor in Advertising at the University of Miami's School of Communication. He received his PhD in mass communication from the University of North Carolina at Chapel Hill. He also holds a master's degree in mass communicatin from Kansas State University and an MBA in international business from the University of Miami. He has published in a number of scholarly journals inside and outside the communication discipline, and has won the top paper award at national advertising and communication conferences several times. Read More Read Less