Christy LamagnaAfter decades of successfully delivering strategic events to clients worldwide, Christy is embracing a new challenge: disrupting the meetings industry. Christy advocates for a fundamental shift from a logistics-centered methodology to one rooted in srategy. She introduces readers to the Discovery Process. This powerful practice transforms events into targeted sales tools that achieve business goals, support the bottom line and turn event expenditures into investments. Christy teaches the fundamentals of becoming an event strategist and even explains how to earn the exalted title of Master Strategist, the highest title in the strategic event industry. Knowing HOW to do something is only half the process. Christy takes you on a deeper dive into the WHY-WHY do companies hold meetings? WHY should companies embrace this paradigm shift? WHY should meeting planners invest the time and energy to ascend to a new level of professionalism? Drawing upon three decades as an entrepreneur, connector, strategist and executive, Christy skillfully demonstrates how to effectively communicate with and be noticed by the C-suite and outlines a clear plan for Master Strategists to go from the ballroom to the boardroom. Read More Read Less