Christina Goulding

Christina GouldingResearch Interests: - 'New' consumer behaviour
-Developing an understanding of the consumption/identity link
-Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist cosumption
-The application and development of qualitative research methodologies and in particular grounded theory

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Critical Marketing41 %
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Grounded Theory33 %
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29 Jul 2002
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Critical Marketing14 % NR
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